If I may, essentially from a departmental perspective, we work closely with the minister's office and the Privy Council Office to determine the content of the advertising campaign, as well as the messaging. From a Department of Finance perspective, we very much emphasize the information that we provide to Canadians, specifically, for example, on the budget, because the budget, as you know, contains a number of measures and initiatives that Canadians can benefit from. It's important that Canadians are made aware of the content of the budget, and advertising is one tool among many to get this information out and make it accessible to Canadians.
On December 1st, 2011. See this statement in context.