In fact, specifically on the advertising campaign, there are very strict rules by Public Works requiring that post-campaign, you have to evaluate the success or the reach of the campaign. The results of these evaluations, and specifically on the budget-related advertising campaign, have shown, for instance, what they call the recall rates—it's a bit of a technical term—or people's recollection of a particular ad or, for example, of the economic action plan is relatively high compared to other campaigns. It could be a measure, it could be a combination of the campaign itself, but also the fact that over the past two or three years the state of—
On December 1st, 2011. See this statement in context.