The $2.4 million is the cost of an advertising campaign that we managed in June of this year, which immediately followed the tabling of Budget 2011. Again, it focused specifically on some of the measures and initiatives that were included in the budget, for example, the ecoENERGY retrofit program, the hiring credit for small business, the family caregiver tax credit, and some of the other measures that were included in the budget.
On December 1st, 2011. See this statement in context.