I think it starts young. You start young, start in families, and start in school. There's the whole issue of starting with volunteerism. Now it's legislated in many provinces, but we're doing the same thing in philanthropy. In Quebec we have a comic book we've created, and we're spreading it all across the towns and cities in Quebec. It's really effective, because it's about education. It's about giving back to the community. It's about encouraging philanthropy. There are lots of techniques. It's a capacity issue as much as anything.
On February 7th, 2012. See this statement in context.