Thank you.
Basically we support that, because for us it's broadly based. It's a way in which we can actually change donors' behaviour. This is critical. This is a long-term investment. If we get donors, our experience is that once we get people engaged in volunteering, engaged as donors, we have them for life—unless we don't deliver. And then, rightly so, they should go somewhere else.
Our sense is that this is a way to change behaviour for Canadians, and for us that's a long-term investment, because the work we're doing now, if we're to honour what donors want, what governments want, what communities want, which is long-term impact, is work that is more expensive than ever.
Thank you.