I think for us the advantage is that a donation that comes in to us is actually unencumbered. I don't mean that we use it foolishly, but that we can actually be really strategic. So many other grants, so many other projects, and so many other resources that come in are very targeted and have a lot of strings attached.
The beauty of this—people donating to something they believe is important, whatever that charity is, right across the country—is that it actually allows that charity to do some of the innovative things and some of the things they can't get resources for through other means. That's probably the main thing.
The second is the fact that it's broadly based. For this, it doesn't matter if you contribute a hundred dollars, a thousand dollars, or several hundred thousand dollars: every person can be challenged to make a contribution. It's broadly based.
On the cost to the treasury, as Marcel said, we've done some preliminary studies and we've had discussions with Finance. It's hard to say, but as Marcel says, this only kicks in when people actually make a contribution, so I think it's something we can measure year upon year and adjust as time goes on.