It's about impact, results, using Flickr, using Facebook, using clubs. It's about them coming together and finding out about the issues. It's about us finding better ways to engage them. We can't keep up. They are ahead of us. Our systems can't cope with what they want to do, which is hard for organizations. But if you get onto that, it's really exciting.
So for us it's having the traditional way for people to give, but being much more ahead on the new ways.