I think it's a great question, and I don't think there's a simple answer. I think that's the challenge: tax incentives alone.... And I agree with Michael's point—there's not a magic bullet here. I think there's a combination. Tax incentives are absolutely part of the pie. I think it's engagement of volunteers. I think it's understanding the changing nature of Canada, not just with respect to an aging population, but with respect to new Canadians and to aboriginal youth and the growing aboriginal populations in this country. How do we engage them in making Canada a better place? Our experience certainly in the Big Brothers Big Sisters world—and I can speak really only to that context—is that the more engaged people are, the more likely they are to be donors. It's an overly simplistic formula, but I think it's a very complicated question.
On February 14th, 2012. See this statement in context.