I think there are huge opportunities. You only have to look south of the border to our counterparts in the United States, who make significant use of Twitter, Facebook, and all forms of social media, because wine is about a story. Wine is different from other products in that tourism drives the wine industry; when people come to your winery, they want to buy your wine.
Liquor boards are producing apps for iPhones to attract customers to their retail stores, yet our investment in any form of social media is restricted to the population we have within our provincial borders. There is a restriction there. The benefit this will provide is that any sales will deliver tax revenues to all provincial governments.