Absolutely. I think what we forget today is really the whole tourism aspect. What we're doing in the industry in general in Canada, really.... We noticed that experiential tourism is a very big trend. We can go around the world where wineries are, and it's a huge impact.
On the other hand, I have a little problem with Mr. Dunning if we talk about losing money for a province or losing money for a liquor commission. I see this on the other side, as better profit for wineries. If a winery has a better profit, then the winery has, at the end of the year, a better statement, and this winery can invest; if a winery can invest and expand, they'll hire more people.