It's very easy. We have, worldwide, an overproduction of wine, as we notice.
You can buy wine from Argentina for 62ยข a litre, but we also have a problem here: we have a very strong currency. If you import American wine to Canada, I think it is 11% or 12% more, because of this currency. There is sometimes a 25% higher Canadian dollar.
Now, to export in a very competitive market, as the wine market is worldwide, is a very tough sell. It's 25% more expensive. We're not talking here about icewine, which is, in general, much more expensive; we're talking about high-end good wine. That's one of the problems. That's one reason I say that if we have this strong Canadian currency, we can be proud of it, but we have a problem.
Why is it not better to open the domestic market and not talk first about exporting? It's good to go to Europe. If the euro is still weak, as it is now, it's okay, but we should first open the Canadian domestic market. That, for me, is so logical. Why are we building these barriers?