I try to stress how diverse an industry the wine industry is. I know in your community, say, in the town of Lincoln, wineries are the biggest industrial taxpayers in that community. They're very significant and they're there to stay.
People have tens of millions of dollars of investments in capital and manufacturing in those communities. We need to create a commercial environment for them to be able to grow and to service a very discerning customer. They're very frustrated that they're one of the very few channels where people cannot do what they do normally, which is to shop direct, call from home, go on the Internet, and carry on these very modern commercial relationships.
It's frustrating. The investments are there. The ability to grow is there. The demand from the customer is there. We're just trying to maximize on those opportunities to the benefit of Ontario and Canada.