I think the important thing to understand is that, certainly in Ontario, when we're building our premium brands, they are sold primarily, right now, at your cellar door or through the Ontario Liquor Board through Vintages.
They release so few SKUs of Ontario VQA wine every year, under 200, and that's across 130 commercial wineries. If you think of 130 commercial wineries and you have five or six or ten SKUs competing in the Vintages market, there's a lot left out there.
You could appear in Vintages one year and not be in for the next two years. But your vineyards are still producing and the premium wine is still there. That's why we're always out there trying to seek new markets for this wine so that we have a more consistent ability to sell it, because we're making it every year.