Yes, absolutely it's a concern, and it's a very legitimate concern. But if you look at the experience in the United States, this particular channel, the direct-to-consumer channel, applies only to more expensive wines, so I do not see any danger in....
As I think somebody already mentioned, the reality is that for the blended wines that sell for whatever it is—$8 or $9 a bottle—in a liquor store, a consumer will not pay $3 or $4 per bottle to have that wine shipped across the country. They'll just go to the store that's near them.