Thank you.
Absolutely. I think, as my colleagues have said, we're a small producing region and a small producing country. The tourism aspect of this industry is critically important and there's a lot of value added there.
The fact is that in B.C., the liquor control board is very supportive of our registry, and so are other liquor control boards across Canada. The fact is, though, that with the small amounts we produce, it just is not reasonable for any of those small producing wineries, which make up the bulk of wineries, to sustain the allotment required to go into those liquor control stores. It's just not a viable way to grow their businesses.
If we want to grow, and we do, it's important that we have access to the customer. Direct-to-consumer is the only feasible and practical way to do so.