I could speak to B.C. We're in a very similar situation with our VQA-producing wineries. We're fortunate that the great majority being produced is being consumed. Yet we still have only 19% of that market in B.C. So there is lots of room for growth for us there.
We're seeing that start to cap out. It is starting to plateau, yet more grapes are being planted, so we're going to see more product coming on stream.
It's about opening up the market. We talk about export markets and looking over to China and Asia, but really, the export market for us in B.C. is Alberta and Saskatchewan and Manitoba. That's really where we want to be able to grow to.
The similar limitation, as Hillary expressed, is with the liquor control boards in those provinces. They just have restricted shelf space. They don't physically have the room to carry the product, whether it's from Ontario or B.C.