Thank you for the question.
This is something where consumers literally don't understand why the law exists. The comments I get.... Even in an interview that I did today, neither one of the folks who were on CTV News even knew that the law existed.
We have studies that show that over 75% of Canadians believe the law should change and almost an equal number admit that they have, in fact, transported wine or had wine delivered to them. So it's a law that isn't being adhered to today, and it is a law that Canadians do not support. The way that we have crafted our request, it is not a large financial imposition on the provinces at all. In fact, it is very small. So we have tried very hard to find the balance that you think is so necessary.
With our recommendation of adding the word “reasonable”, that does not force the provinces to set a specific amount, although that would be ideal. We believe, again, that we've tried to find the proper balance. “Reasonable” just encourages the provinces and the territories to review the amount that they set and to be able to justify that it is, in fact, reasonable. We believe this will be enough to encourage the provinces to set a limit that is more than something silly like two bottles of wine a year.