Actually, no, I don't think they are.
I think that incentivizing any kind of giving is a positive thing, because increased philanthropy encourages more philanthropy. In fact in Canada in the text-giving scenario, we're way behind Europe and Southeast Asia and any of those countries. They've been doing that for years very successfully.
As the mother of three daughters in their early twenties, I think it's only going to grow. Because my three daughters never open a piece of mail, I open their mail. I know I'm not supposed to, but I do because if it's important, then I make them look at it. They never will, but they will do this. They will give.