Going to the charities themselves, how do you get above...?
Maybe the food bank, you've got a great brand, a great name, as far as people being comfortable donating to you, whether it's at a hockey game where we drop off a bag of food.... They do a lot of creative ideas, not just for donating money but donating at events. How do you deal, in your industry of charitable organizations, with organizations that are unscrupulous? How does that make you feel? What impact does that have on your organization? Does it create doubts for you? Obviously the polling is showing that.