Right. Specifically with food, the problem is that there's no difference in donating food to a food bank, claiming it as a charitable gift, or just writing it off. It's a wash, basically. There is leeway with various types of goods and various types of gifts. We are just focusing very specifically on food. We think it fits within the current philosophy of the way charities are treated in Canada, so I don't think it's that far off the mark.
On May 8th, 2012. See this statement in context.