That's great.
I'd like to ask a question to Mr. Ellerton.
Your organization, Ethical Oil, is something that has grown very quickly in the public eye. If I remember, it was Mr. Levant from Sun Media who raised this as a concept, and it seemed to very quickly explode on the public scene. I'd just like to ask you why you think this has developed so quickly in the public consciousness. I know there are many people who work for Ethical Oil who have connections to the Conservative Party, and there's also been a lot of support through Sun Media.
Why do you think this idea has captured such attention, when it may take decades for other ideas to capture the public imagination?