I think the bad rap that wireless companies are getting was particularly bad in 2007, 2008, and 2009. I think it's considerably better through a lot of education about the fact that we are world leaders in the technology we offer.
In fact, if you sweep away the empty rhetoric and look at the facts on the ground, our pricing is very good. Of course, if you ask somebody, “Would you like to pay less?”, everyone in this room will say yes. But ask “Did you get good value for your money?” and they'll say yes.