There are a couple of different elements to it. Competition forces innovation, and I think innovation is a big part of the answer to increasing data usage. When you have competition, you have limited resources, and then you get better at using them. Bell, Rogers, and Telus point to the behemoths, AT&T and Verizon down in the States. Those entities are themselves accused of having too much spectrum and hoarding it, yet they service 20 times the number of subscribers using their spectrum per megahertz that Bell, Rogers, and Telus do. Why? Because that's all they've got, and they've got that many subscribers. That's a lot of traffic. That's a lot of capacity getting eaten up. I think what you need is competition to force innovation, to force efficiency.
On May 30th, 2012. See this statement in context.