I suppose Commissioner Menke could designate any one of her employees as financial literacy leader if she wanted to give them the job title. The government's decision in this regard was that the financial literacy leader needed to have a sufficiently high profile and that there needed to be sufficiently attractive conditions to interest a very qualified candidate, so the decision was made that this would be a Governor in Council appointee, and that required a legislative change.
On September 24th, 2012. See this statement in context.