I'm not sure exactly where the responsibility of the government stops and starts, but take something like ParticipAction, which has its own financing. Then the money itself is managed by a board and a team. The Own the Podium program is another one where money is assigned and then that team manages it and executes it as best as possible. There has to be accountability for sure, etc.
So yes, that's our view: that by defining, encouraging, and rewarding, for youth, for seniors, and for new citizens coming to Canada by just raising expectations, then a rising tide floats all ships. We think there's very good return on the value. For a program of $5 million, with partnerships from the private sector, even if we fail miserably and only get 10% of our goal, that's $200 million against $5 million spent. It's an incredible ROI.