Yes.
I don't mean to impute anything for the Canadian government; just looking at governments in austerity movements in Europe and elsewhere, many governments have deficits and huge debt loads. The need to more fiscally balance budgets requires a pullback in what they're spending.
If they're pulling back at the same time that Canadians are not stepping up to replace that gap, we end up with a wider and wider gap. Our initiative is to try to fill that void, to try to get Canadians to increase and replace...hence the name “billion-dollar solution”. In a sense, for every billion dollars the government wants to pull out, can we incent and encourage Canadians to replace that billion?
It sounds like a high number, but it's actually not that difficult. A billion dollars on a giving of about $8 billion is only about, what, 12% or 13% change?