It's a very fair question.
Our real goal is to try to avoid duplication. We have an advisory panel. Marcel, from Imagine, is on it; Ian Bird, from the Community Foundations is on it. Hillary, from PFC, is on it. Al Hatton, who is leaving the United Way, is on it. Hopefully Jacline will join us. We have a meeting with her in two weeks.
We want to work with all of them. It's a bit like apple pie and motherhood; the more the charity goes up, everybody gains.
We're very focused on messaging to citizens. Imagine Canada has a corporate initiative and policy initiative. We don't do policy, we don't do corporate; it's specifically that gap that nobody else is addressing in Canada right now, which is to Canadians.