Those funds are really important to us. Obviously market access is first to get into markets, but then you need to have a presence in those markets. Canada is a huge exporter in terms of our industry, with 45% of the production being exported.
We're actually a relatively small player relative to the U.S. beef industry and some of those other parties, so we have to be able to key in on the opportunities and also be able to compete with relatively large competitors in those markets and provide presence up front to do that. Therefore, market development is part of it, because it's not just about supplying products, but about creating relationships with people. We find typically that long-term commitments are a lot more profitable for the industry than just selling beef by loads to different markets, so those funds are really critical.