Not to go over sad news, but there were a series of severe hits on the forestry sector, broadly defined, in the last number of years, beginning with the change in the way people read their newspapers or read their newspapers online. The newsprint sector was hit.
U.S. housing starts started to go down even before the Lehman Brothers and the financial crisis hit. When we had a 68ยข Canadian dollar, our product was much easier to sell into the United States.
When all of those things started to hit, our individual companies realized they had to start looking for new markets. It was with the support of officials in many of our embassies and across the globe, not just free trade agreements, though free trade is something that we certainly would support. It was the infrastructure of our trade officials and trade missions in making sure that we were marketing our forest products.
The unique selling advantage we have is that in our forest sector we have the largest amount of third-party certified forest in the world. None of our members would support illegal logging. I could go down a list of the unique selling features of Canadian products. We'd like to work with all of our partners to help promote that around the world.