Yes, it is, and the focus has to be on working with domestic products, domestic marketing, and also with working with products globally and international trade. I think it's important to note that an animal, when it is processed, is pieced out. You sell the pieces. You don't sell the whole animal.
For example, you may be able to sell a tongue into Japan that's worth about $2 in Canada. It may be worth $26 in Japan. Those are the reasons international trade is so important to us as a beef industry in Canada. Every cattle producer benefits from these types of trade negotiations and deals that we finally make with countries around the globe.
The more trade we can get for our beef, the better off the grassroots producers in Canada will be. As we piece out these animals, we benefit from global trade.