I think anything that puts more Canadian content on available screens, in the case of the industry I'm speaking for now—the recorded English-language industry—is a positive thing. It becomes a little bit of lifeboat ethics, like being asked who we are going to push overboard to save our particular programs. I wouldn't want to say cut this to save that.
Content creation is an investment, not a cost. We sell it internationally and we bring in a lot of money, never mind the vision and the view of Canada. It's a window into Canada that is priceless. We are seen around the world as what we are and what we can be, and that's a positive thing. You can't put a price tag on it.
In terms of getting work out there, I would say that creation is the area that really needs it. As I said, it's an investment. It's not paying to keep something going; it's paying to get more money back, on a fairly large scale.