The greatest impact we've seen—well, the simple answer to the question is yes. Families are very cost-conscious.
However, the impact has been greater—and Joyce would know this as well—on the food sector. The number one item purchased when people shop cross-border, especially one-day shopping, is groceries. Most of those goods—and I know this is not a popular topic—are supply-managed goods: dairy products, poultry, then gas, liquor, and cigarettes. Those products are purchased on same-day trips. The people who are travelling and purchasing those goods are also purchasing other goods as well as staying in restaurants and hotels.
So there's no question that cross-border shopping has a huge impact on the entire community.