As with any situation related to sports, we need as much financial support as we can get, especially from the government. Own the Podium is an example of where we were able to provide our athletes with the fine details they needed to be a little more ready than the other nations. Of course, we had this Canadian advantage of being at home and there was a lot of support. That's why I referred to having a huge experience with this anniversary—we know that Canadians relate to figure skating, or to skating itself.
I can tell you that the medals we got at the Olympics probably were the result of all this help—not only financial but all the resources. They all came together for one goal: helping those athletes who without that help would not have produced the medals they did. We would like to give back to the community, to give back to everyone across Canada through the clubs. We have 1,200 clubs where all of the volunteers can keep the trend going and get people more involved.
We were talking about partners. We have a long-term contract with CTV. There was great visibility for the government, through the money we received, and visibility with the alumni—all those champions want to give back. It brings back this passion to be able to share what we have learned and make it part of the culture.