First of all, I would like to mention that Skate Canada actually has 182,000 active members. That means that our 1,200 clubs prove that we are reaching all levels in all provinces, whether in British Columbia or Prince Edward Island.
What we are trying to do is to keep going, in a way. There is the issue of retention too. You know that when the Olympic Games come around, we have role models, the athletes who represent us so well. We must not forget that the sport has a wholesomeness about it. We are fortunate that our sport is very, very clean at the moment.
But what we are trying to do, with our partners, is to keep recruitment going through this event that we will be planning for about a year. We also want to go and seek out new people arriving in our communities. We want to give them a chance to experience skating and, as I said when I introduced our mission, to convince them that we are not here just for the elite. Elite skaters participate too and they all came through a club and a development program.
That, in a word, is how we are going about it, I would say.