As part of our advertising campaigns, we're both required to focus test the ads before they appear and also mandated to evaluate the effectiveness of the campaign afterwards.
On December 3rd, 2012. See this statement in context.
On December 3rd, 2012. See this statement in context.
Jean-Michel Catta Assistant Deputy Minister, Consultations and Communications Branch, Department of Finance
As part of our advertising campaigns, we're both required to focus test the ads before they appear and also mandated to evaluate the effectiveness of the campaign afterwards.
See context to find out what was said next.