Essentially, again in terms of the testing that we do, there are two things we test. One is what's called unaided recall. Without prompting, we ask people, “Do you remember seeing an ad...?”—on the economic action plan, for instance—and then we see what the response is.
Alternatively we ask, “Do you remember seeing an ad from the Government of Canada?” This testing is generally done shortly after the campaign has run. This is again a way for us to measure the awareness and the effectiveness of the campaign.