Yes, absolutely. I go back to the economic uncertainty that Canada is currently facing. The main objective of the campaign is to raise awareness of the economic action plan, of the measures and also the benefits that the plan contains, and awareness that Canadians can avail themselves of these benefits.
In essence, it's raising the awareness and also driving people, for instance, to the economic action plan website, which includes information of all kinds on how to access...first of all, to know what the economic action plan is all about, and also, as I said, for people to know how to avail themselves of the benefits.