Well done.
We've certainly spent a lot of time with consumer focus groups doing qualitative and quantitative research on who is going to use this. You have what everybody refers to as the early adopters. The demographic for the early adopters, certainly in our research, has been pretty exciting. Because you have those early adopters, and usually the demographic for them is the youth, as you say, but there are a lot of early adopters out there who are my age, who are my parents' age. We've found that really refreshing. We've actually seen a lot of folks who wouldn't necessarily fit the profile, if you will, engaging with these technologies a lot sooner than we had anticipated.
So we're very excited about that.