I believe there's actually a step in between, and I think that would work, especially with mobile. I think we've all sort of alluded to it. There is a draft mobile addendum that sits with the code of conduct, which would, hopefully, address some of the issues within the mobile environment. Again, it's technology agnostic. You don't have to prescribe technology, but you can say things like, as a consumer, I should be able to set the default to whatever application I want on my phone. I should be able to move between applications. The application should be clear and clearly branded. That's the type of thing that can be covered in the mobile code.
On March 4th, 2014. See this statement in context.