One thing that's important to remember when you hear about the options that might be based on location-based technology and things like that is that digital payments and use of personal information to offer you services are mutually exclusive. It's not that because you use MasterCard on your phone, you're also giving up your privacy. It means there are options. Consumers will be able to choose from a privacy standpoint what they want to do to access more services like Flow, or what else.