On that, I would first and foremost say that investment is a leading indicator of success we will have in trade. We are already a very high-level source, after the U.S. The U.K. and France were very heavily invested in Canada, in terms of foreign direct investment stocks, but there are huge opportunities there for partnerships, particularly building on Peggy Nash's question, I would say, with the innovation leaders of Germany and Scandinavia, where partnerships between our research universities, our small and medium-sized enterprises, and large multinational firms that will land global mandates and then choose to locate them in Canada to supply the North American market and even the market of the Americas I think are an integral part of how we'll measure success out of that agreement.
I would also say that the circulation of highly qualified personnel is integral. I'm very interested to learn more details about the facilitation of business personnel through CIDA, specifically because firms have a choice about where to place investments. Sometimes, having a supply of highly qualified personnel is absolutely the critical factor to the location of that investment. Europe has an advantage over us. It's a very simple one: they have more than 15 times our population.
If we want to attract investments to Canada, we have to be sure that highly skilled personnel—professionals, after-market service individuals who have very specific skills—can come into Canada to maintain those investments, to locate global mandates in Canada, as opposed to the United States, which, again, has the population and therefore potentially a specialized skill advantage over Canada. I'm looking forward to those two aspects in particular.
Third, I would say it's a huge opportunity for our agricultural/agrifood exporters. This is a highly developed market, so I won't say it will be easy, but with promotion in a high-quality product and a very large market, we feel this is a huge advantage that Canada has over its competitors. The U.S. does not have this access to CIDA, so the imperative, really, is to conclude that agreement as quickly as possible to get those opportunities into the field and then promote Canadian products in that market.