Let's face it. On the global tourism scene, one of Canada's hallmarks is its very strong brand. Going back to hockey, people might say that Canada is sort of the Sydney Crosby of tourism when it comes to potential, but we really aren't making the most of it.
On the global markets—because there too there have been shutdowns and a decrease in our efforts—are there tourist areas other than China and the United States that we should be investing in?