In fact, since September 11, 2011, there has been a sharp drop in the number of tourists from the United States. Given that fact, why reinvest in the United States? The answer is quite simple: 63% of our clientele from outside Canada comes from the United States. It constitutes a reliable market. Last year it allowed us to register a 4.3% increase in revenues as compared to the previous year.
Despite its economic situation, the United States still spends more tourist dollars here. This constitutes an interesting potential for Canada. As you said, they are right next door. So it is a very profitable choice, with immediate results.
We are also seeing good results with China. As we said earlier, China generates very good results, but we are mostly looking to the long term. It represents a vast potential at our doorstep. We can improve our inroads, but they are still quite simple. We really believe that investing in the United States will provide excellent, short term results.