Thank you very much, Mr. Chair. Thank you to our witnesses for being here.
With respect to the tobacco taxes, I'd like to start with Ms. Fralick and Mr. Cunningham. New Brunswick is $44.52. What I'd like to understand is what is the key to the west, which has higher taxes? You indicated that they've had more success. What has been their key for decreasing contraband? What do you think are the major things they've done as opposed to the lower-tax jurisdictions, if you will?