We know that physical inactivity costs the country over $4.5 billion a year. That comes from Conference Board of Canada statistics.
In terms of economics, in the short term, in the very current term, we know that if populations are more physically active, health care costs go down and productivity goes up. There are very direct economic implications relating to physical activity.
When we think about our kids, as I mentioned earlier, if children are more physically active, they are healthier for sure, but they're also happier. They score better academically, have better self-confidence and higher self-esteem, and they do better socially.
If we think about that for this generation, but also for generations to come, there are unbelievably significant economic implications. We know that if we raise a generation of children who are more physically active today, they will be more physically active as adults, and they will create a much healthier economic society.