There's lots of controversy about the federal tax credit in terms of families and physical activity and sport. Some would argue it's not particularly effective when we're talking about lower income families. I think it's a great tax credit. It's helpful to many in the country, but it's not enough. That is exactly why we've targeted play in our new campaign “Bring Back Play”. It is conquering or speaking to those barriers that moms incur in terms of time, money, as you're mentioning, and facilities.
If kids just played and were kids as they normally are and played until the street lights came on, they would get the physical activity they need.