The world has changed certainly and technology is here to stay. I gave you that statistic earlier about our kids spending almost eight hours a day, seven days a week in front of screens. We're trying to use screens for good as opposed to for evil. That is the fundamental point behind “Bring Back Play”: how do we help moms overcome the barrier of screens and the barrier of danger, perceived or real? We're not here to say whether it's perceived or real, but we know that's one of the barriers to kids just playing and being kids. We provide all kinds of inspiration, information, tips and tools, as I mentioned earlier, to talk with moms and then have moms talk with other moms. We go where moms are to provide inspiration and help one another, to let our kids be kids and yell “car” while they're playing ball hockey on the road.
