It's an excellent question.
Certainly, Mitacs has been working with a number of charities, so they would be well placed to help us define what that should look like. My sense is that we are looking for opportunities where the research can inform growing the revenues for the charity, and in a way that would allow them to move forward in a given project.
For example, if you have a theatre group that's looking to redefine its audiences and its markets and has to shift with the changing demographics and populations, it could perhaps benefit from that; or the Afghan Women's Catering Group in Toronto might say that they've reached a certain point in their growth and they would need, in that strategy, to get to the next level.
It would be business-related issues, but for the charities in question. I think Mitacs would probably be interested in looking at certain verticals to pilot this with, but knowing that it would be open to all those in the charitable sector who could make a legitimate case that there would be value for them.