We didn't lose any corporate sponsorship through the recession. What it did do was create more accountability for our corporate sponsors. They were looking at different ways of providing funding and looking for more specific ways that their funding was being used. It wasn't simply a matter of providing funds; they were looking for specific programs and initiatives to put their funding toward. We were able to create some good synergies by aligning objectives with sponsors. We created some unique programs that were interesting to our sponsors and beneficial to us.
On November 6th, 2013. See this statement in context.