Thank you for the opportunity to address that question. It's a critical question, and we're all seized with it.
I would actually underline, Mike, that we think part of our second ask to the government and our provincial counterparts to promote the industry is actually a key element of that. It's not just to combat those campaigns that are happening—the environmentalists are taking a direct run now at the biotextile industry—but it's also important for us along the lines of attracting youth by showing off our renewability, showing off our sustainability, and demonstrating that we have the best practices in the world. I'm the mother of a teenager and that seems to be what drives them like a magnet to things. That's what we need to do. That's a very specific answer. Ask number two is what we had in mind there.
There are lots of other great things going on actually at ESDC, Employment and Social Development Canada. We're heavily engaged in trying our best to leverage all of that, but in particular, promoting our sector broadly is a huge opportunity.